Occasionally when we tell people about our project we get a response like, "Sounds good but you better hurry up and get it out there before people stop playing the game." That is when we realize it's all gone straight over their head.
This thing is only growing. Case in point....Mt. Dew's recent licensing of Blizzard's World of Warcraft for two new sodas. You can either help the Alliance (by drinking the blue soda) or prove your allegance to the Horde by guzzling the orange-redish drink. Either way it's a plus for Pepsi Co., owner of the Dew brand.
They even launched a special website where players can get "tokens" by visiting and recruiting friends, which can then be entered in drawings for shirts, satchels (modern day fanny pack) and a computer. Of course this n00b signed up. My clickable banner is below...so I get my tokens.
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